Several ways. We use geographic targeting to only show ads in your service area. We schedule ads to run during business hours when someone can answer the phone. We research negative keywords to filter out searchers who are not your customers (e.g., DIY parts seekers when you are a repair shop). We align ad copy tightly with target keywords to improve quality scores, which directly reduces cost per click. Every decision is made to eliminate waste.

Because we build campaigns with granular ad groups, we can identify exactly which ads are underperforming. Course correction might involve adjusting keywords, adding negative keywords, refining the ad copy, or recommending changes to the landing page content. Since the campaigns are built lean from the start, underperformance is a tuning problem, not a budget crisis.

Yes. The campaigns are created in your Google Ads account. You have full ownership and control. If you ever stop working with us, the campaigns remain yours to manage, pause, or continue.

Yes. We offer Google Ads as a standalone service. We research, build, and launch your campaigns for a one-time flat fee. At the end of the engagement, you own the campaigns outright. Ongoing optimization and monitoring come included with the Web Platform package but would be a separate engagement for standalone customers.

Budget Bench is a digital marketing platform that builds, deploys, and manages SEO-optimized web applications for businesses. We handle everything from website development and copywriting to analytics integration, Google Ads campaigns, and business profile auditing. Our flagship product is the Web Platform, and our standalone services are individual pieces of that same system.

Our focus is with local service businesses that have strong reputations and are looking to increase their customer throughput. Our ideal customer already runs a good business and has solid reviews. They do not need help being good at what they do. They need more people to know they exist. We currently have templates built for specific industries, so fit depends partly on whether your business model aligns with what we support.

We can, depending on how different your business model is from what our current templates support. If your needs include customer login systems, e-commerce shopping carts, or other functionality we do not currently offer, it may not be a fit. The best way to find out is to start a conversation.

Most agencies operate on a project basis or charge ongoing management fees that scale with your ad spend. We operate as a long-term partner with a fixed service fee. We build and manage your platform, monitor your metrics, and stay involved. There is no incentive for us to spend more of your money on ads because we do not take a percentage of your ad budget. Our model is built around making your costs as low as possible while driving results that aim to give you an ROI.

It means we are selective about who we work with and hands-on once we commit. We are not processing hundreds of clients through a pipeline. Every engagement starts with a conversation to make sure we are a good fit for each other. Once we sign up, we are personally invested in your success. You have a dedicated engineer watching your performance, not a rotating support queue.

Our Web Platform has three components: a one-time onboarding fee for the initial build and setup, a monthly service fee for ongoing management and support, and passthrough costs for cloud hosting and any third-party services billed at actual cost with no markup. Standalone services like Google Ads setup, NAP auditing, and copywriting are priced individually based on scope.

These are third-party expenses that we pay on your behalf and bill back to you at their actual amount. It’s basically cloud hosting fees. We do not mark these up. If a service costs us five dollars, you pay five dollars. Passthrough costs are based on the services and site activity, but it’s roughly $5 per month at the moment.

No. The Web Platform is our flagship and includes everything, but each of our other services is available as a standalone engagement. You can hire us just for Google Ads setup, just for a NAP audit, or just for copywriting. However, the services are designed to work together, and the Web Platform is where the full value compounds.

We learn about your business, your current website, whether you have analytics or ads running, and what your goals are. We are also evaluating whether we are a good fit for each other. We are signing up for a long-term relationship, so the last thing either of us wants is to discover a mismatch after the work has started.

It depends on the scope, but a typical Web Platform deployment involves data collection, NAP auditing, content strategy, copywriting, site build, analytics setup, ad campaign creation, and deployment. One of the longest poles in the tent will be your collecting of media for the website and our writing of the content for the pages and ads. We are capable of building out a new and unique instance in under 2 weeks if we have all the materials collected up front. Realistically, it will take about a month.

We build your web application from scratch using our platform. Your existing website content and business information inform the build, but we are not modifying your current site. We are replacing it with something purpose-built for SEO performance, structured data, and long-term manageability.

No. You own all of your content, all of your accounts (analytics, ads, business profiles), and all of your data. The web application itself is managed and maintained by Budget Bench as part of the ongoing service. If you part ways with us, your accounts, content, and campaign history go with you. The website stays with BudgetBench, though.

Technically, yes. The platform is backed by a content management system that allows you to edit text content, add locations, and add brand pages. Structural changes can sometimes cause issues if not done correctly, so we provide support for those modifications at no additional charge as long as you follow the recommended guidelines.

The specifics will be outlined in your contract. You retain ownership of all your accounts, data, and content. We structure things so you are never locked into a situation where leaving means losing your data. We do not want you to feel trapped here, but we 100 percent want you to feel like you’d be missing out if you left based on what we bring to the table for you. We want to earn your business and keep it earned.

Through your analytics. We track search query performance, organic traffic growth, ad campaign ROI, user behavior on your site, and conversion events. You have access to all of this data through your own accounts, plus we build custom analytics that go beyond what standard tools show. Over time, these metrics tell a clear story about what is working, what needs adjustment, and where the opportunities are.

No, and you should be cautious of anyone who does. Search engines control their own ranking algorithms and no provider can guarantee specific positions. What we can tell you is that we execute every SEO best practice that exists and we do it more thoroughly than most. The results from our production deployments confirm that doing everything right produces strong outcomes, but we will never make a promise we cannot legally keep. We are confident that we will be doing more for your SEO than your current website does.

Because transparency builds more trust than any sales pitch. If we are not the right solution for your situation, we would rather tell you upfront than take your money and deliver a disappointing result. Listing bad fits also helps us attract the right customers, which means better outcomes for everyone.

Yes. We explain everything in plain language because we believe that if you cannot explain something clearly, then you don’t understand it well enough yourself. You do not need to be technical to work with us. You do need to care about your business and be willing to engage in the process, especially during onboarding when we need your input on content, voice, and goals.

Budget Bench is based in Central Texas. All of our services are delivered remotely, so your location does not limit what we can do for you. We work with businesses nationwide.

We have a local service area in Central Texas where in-person meetings and on-site collaboration happen more regularly. If you are within that area, face-to-face interaction is always an option when it makes sense for the engagement. For customers outside our local service area, we are not opposed to travel. Web Platform deployments in particular can benefit from an on-site visit, and we can make the trip when the situation warrants it. That said, on-site work outside our local area is evaluated case by case and is never a guaranteed part of any service package. The honest truth is that the vast majority of what we do works just as well over a screen.

Absolutely. Our platform, our tools, and our process are all built to work remotely. Where you are located has no impact on the quality of what we deliver. The only difference between a local customer and a remote customer is whether we might shake hands in person during the process.