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End-to-end digital marketing services, managed for you.

The Managed Web Platform

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Service Overview

Web Platform

The Web Platform is a comprehensive web application we build, deploy, and manage on your behalf. It is not a template you log into and figure out. Instead, it’s a data-driven system designed from the ground up around SEO best practices, with every page structured for maximum search engine visibility. We handle almost everything: copywriting your content, auditing your business profiles, establishing your analytics accounts, building your Google Ads campaigns, and curating your great customer reviews to show on the website. The application is backed by a content management system that makes updates trivial. Changing a page title, adding a location, or adjusting service descriptions are all straightforward and the changes cascade correctly across the site and its schema objects. Your site is deeply integrated with Google Analytics 4, Google Search Console, Google Tag Manager, Microsoft Clarity, and Bing Webmaster Tools. We export your GSC and GA4 data to BigQuery where we build custom analytics, then deliver them to you via a shared dashboard so you always know how your online presence is performing. You will also receive a daily report on your ad campaign spend and results. This is not a product we sell and walk away from. We stay in it to monitor your metrics, make adjustments, and continuously improve the platform. We already have a production deployment with proven SEO results within the first 90 days. The goal is simple: make your company more findable and more attractive once they find you.
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Specifications

Scope

The technical details of what this service includes, how it is delivered, and what you walk away with.

A custom-built website delivered on a modern application framework, optimized for search engine visibility, page performance, and conversion. We utilize industry-specific tailored templates and a modular component architecture, allowing for unique site experiences and data-driven routing without the limitations of standard page builders. Each project leverages isolated infrastructure rather than shared hosting.

What Is Delivered

  • Fully responsive website built on Next.js with server-side rendering
  • Semantic HTML structure optimized for search engine crawlers
  • Technical SEO foundation including metadata, Open Graph tags, canonical URLs, and structured data (JSON-LD)
  • Performance optimization targeting rapid load times via code splitting and static asset caching
  • Accessibility foundation utilizing accessible UI primitives (e.g., Radix) for improved keyboard navigation and screen reader support
  • Contact form with spam protection (Cloudflare Turnstile) and email delivery
  • Analytics integration with event tracking for key user interactions
  • Secure cloud hosting environment with global CDN and managed deployment pipelines

Technical Stack

Sites are developed using Next.js (React), TypeScript, and Tailwind CSS. Content is managed through a secure, decoupled Headless CMS, enabling dynamic content updates and automated data synchronization where applicable. Infrastructure is containerized and deployed to Google Cloud Platform, with Cloudflare providing DNS management and edge caching. This ensures enterprise-grade security and isolation for every client.

Ongoing Maintenance

Post-launch support includes essential framework updates, security patching, and uptime monitoring. We utilize managed build pipelines to deploy site upgrades and structural changes. Performance metrics are tracked regularly to ensure the site remains fast and stable as the web evolves.

Benefits

Why This Matters

The tangible advantages you gain from this service.

01

Your Website Becomes a First-Class Asset

For most non-technical business owners, the website is a neglected afterthought that’s hopelessly out of sync with who the company actually is. We change that. Through structured data, semantic routing, and a CMS-backed architecture, your website becomes a living, more accurate representation of your business that you can actually keep current.

02

Someone in Your Corner

We are not selling a product and disappearing. We sign up for the long haul, which means we are personally invested in your success. You have a dedicated engineer watching your metrics, making improvements, and available when you need help. You focus on your business; we handle the tech.

03

Designed to Make You Money

Every decision in this platform points toward one outcome: more customers finding you and choosing you. Our SEO work increases your visibility. Our copywriting converts visitors into real customers. We cannot legally guarantee first-page rankings, but we can guarantee we are doing more for your SEO than has ever been done before and the results are proving it.

04

An Evolving Product

This is not a static deployment. We are constantly improving the platform with new features. Recent additions include page-specific notification campaigns with intelligent display logic, ensuring visitors see relevant messages without being overwhelmed.

05

Metrics That Tell a Story

With full analytics integration, you gain insight into your online presence that was previously invisible. No single metric tells the whole story, but over time they paint a clear picture of what is working, what needs attention, and where the opportunities are.

Roadmap

How It Works

The process from start to finish so that you always know what to expect.

01

Discovery Interview

Every engagement starts with a conversation. We are signing up for a long-term relationship, so we need to validate that we are a good fit for each other. We learn about your current website, analytics, ads, and business goals.

02

Data Collection & NAP Audit

We collect your company facts, catalog your business profiles, and perform a full NAP audit. We correct inaccurate information and create additional directory listings to strengthen your brand presence and generate backlinks.

03

Voice & Content Strategy

We build out your company voice, core principles, and LSI keyword strategy. This becomes the foundation for all copywriting across the site.

04

Metrics & Analytics Setup

We establish all analytics accounts (GA4, GSC, GTM, Microsoft Clarity, Bing Webmaster) and integrate them with the website. We configure BigQuery exports and set up your custom dashboard.

05

Content & Site Build

We integrate your company facts, business profiles, and metrics into the website. All content is copywritten, schema objects are generated in lockstep with visible page content, and the CMS is configured for your data.

06

Google Ads Campaign

We build lean, targeted ad campaigns with granular budget controls. Every ad gets every logical free extension available (e.g. logos, images, snippets, sitelinks ) to maximize your screen real estate. Daily email reports keep spending visible.

07

Deployment & Indexing

We deploy the application and monitor it closely for the first several days. Once stable, we begin requesting page indexing from search engines. Historically, our pages get indexed within the first month which is much faster than the industry norm.

08

Launch Ads & Monitor

Once pages are indexed, we launch the ad campaigns to drive initial traffic to target pages. This real user activity helps accelerate SEO evaluation. From here, we monitor, measure, and continuously improve.

Tips

Get the Most Out of This Service

Practical guidance to maximize your results.

A Lot of This Is Free (Minus Your Time)

Every standalone service we offer (NAP audits, analytics setup, copywriting, ads)  is something you could technically do yourself. The barrier is knowledge and time, not money. If you have the bandwidth, start with the free stuff.

Use LLMs as an Exoskeleton

AI tools are powerful when you already have subject knowledge. They can help you run faster and jump higher (as long as you could run and jump in the first place). Never trust their output blindly. You can use one LLM to generate a solution, then use another to find the flaws in it.

SEO Is a Marathon

You cannot rank on the first page overnight, and that is by design. If websites could surge to the top in weeks, the entire trust model of search would collapse. Think of ranking like league promotion where you have to earn your way up. We will hit the fastest pace possible, but expect months, not days.

Do Not Google Your Own Company

Every time you search for yourself, you generate an impression without a meaningful click-through, which hurts your CTR metrics. Use Google Search Console (GSC) instead.  GSC shows you every query, every impression, and every click without polluting your data.

Is This Right for You?

Good Fits & Bad Fits

Here's how to know if this service aligns with your situation.

Good Fit

Reputable Businesses Seeking GrowthYou have strong Google reviews and a solid reputation. You do not need help being a good business, but you need more people to know you exist. Our platform amplifies what is already working.
Companies That Value Their Online PresenceYou understand your website matters but have not had the expertise or resources to make it competitive. You are ready for your online presence to match the quality of your actual business.
Businesses Ready for MeasurementYou want to understand what is happening with your web traffic, where leads come from, and how to make data-informed decisions about your marketing spend.

Not the Best Fit

Businesses Needing Image RepairIf your Google reviews are poor and your reputation needs rebuilding, this platform is not the right starting point. We enhance and amplify good reputations, but we do not focus on repairing damaged ones.
Business Models That Do Not Fit Our TemplatesWe have built proven templates for specific business models. If your needs include customer logins, e-commerce shopping carts, or other functionality we do not currently support, we may not be the right fit. It depends on how different your requirements are.
Companies Expecting Overnight ResultsSEO is a long game. If you need first-page rankings within a month, no honest provider can deliver that. We move fast, but we set realistic expectations.
Pricing

Pricing Structure

The Web Platform has three cost components. First, a one-time onboarding fee that covers building out your website instance, copywriting all content, auditing your business profiles, establishing your analytics, building your ad campaigns, and working with you to develop your company voice. Second, a monthly service fee that covers ongoing monitoring, maintenance, platform improvements, and your access to our support. This is our compensation for the increased business the platform drives. We are in it with you. Third, passthrough costs for cloud hosting, which currently runs approximately $5 per month. All third-party costs are billed at actual amounts with no markup.

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The Difference

The Advantage of Architecture

A website should be more than a digital business card; it should be a high-performance asset. This platform is engineered to eliminate the technical debt and slow load times that often hinder growth. By centralizing hosting, security, and SEO architecture into a single managed system, the friction of maintaining a web presence is removed. This approach ensures that the foundation is always optimized for the latest search standards, allowing the focus to remain on converting visitors into customers through a fast, reliable, and professional interface.

We Stay In It With You

Budget Bench is not a build-and-leave vendor. When you sign up, you get a committed partner who monitors your metrics, makes adjustments, and is available when things change. Your website is too important and too sophisticated to hand off and hope for the best. We stay because we are personally invested in your results, and because a platform this capable needs someone at the controls.

Questions

Understand the System

Choosing a managed platform is a significant decision for any business owner. These answers are designed to clarify the technical boundaries of the service, how the ownership of your data works, and what the day-to-day management looks like. The goal is to ensure you have a complete understanding of how this infrastructure supports your business before we begin the deployment.

Budget Bench is a digital marketing platform that builds, deploys, and manages SEO-optimized web applications for businesses. We handle everything from website development and copywriting to analytics integration, Google Ads campaigns, and business profile auditing. Our flagship product is the Web Platform, and our standalone services are individual pieces of that same system.

Our focus is with local service businesses that have strong reputations and are looking to increase their customer throughput. Our ideal customer already runs a good business and has solid reviews. They do not need help being good at what they do. They need more people to know they exist. We currently have templates built for specific industries, so fit depends partly on whether your business model aligns with what we support.

We can, depending on how different your business model is from what our current templates support. If your needs include customer login systems, e-commerce shopping carts, or other functionality we do not currently offer, it may not be a fit. The best way to find out is to start a conversation.

Most agencies operate on a project basis or charge ongoing management fees that scale with your ad spend. We operate as a long-term partner with a fixed service fee. We build and manage your platform, monitor your metrics, and stay involved. There is no incentive for us to spend more of your money on ads because we do not take a percentage of your ad budget. Our model is built around making your costs as low as possible while driving results that aim to give you an ROI.

It means we are selective about who we work with and hands-on once we commit. We are not processing hundreds of clients through a pipeline. Every engagement starts with a conversation to make sure we are a good fit for each other. Once we sign up, we are personally invested in your success. You have a dedicated engineer watching your performance, not a rotating support queue.

Our Web Platform has three components: a one-time onboarding fee for the initial build and setup, a monthly service fee for ongoing management and support, and passthrough costs for cloud hosting and any third-party services billed at actual cost with no markup. Standalone services like Google Ads setup, NAP auditing, and copywriting are priced individually based on scope.

These are third-party expenses that we pay on your behalf and bill back to you at their actual amount. It’s basically cloud hosting fees. We do not mark these up. If a service costs us five dollars, you pay five dollars. Passthrough costs are based on the services and site activity, but it’s roughly $5 per month at the moment.

No. The Web Platform is our flagship and includes everything, but each of our other services is available as a standalone engagement. You can hire us just for Google Ads setup, just for a NAP audit, or just for copywriting. However, the services are designed to work together, and the Web Platform is where the full value compounds.

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Managed Web Platform | Engineering-Grade Performance – Budget Bench